Highly Personalised Lead Generation

Tailored growth strategies for B2B organisations and salespeople

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Highly Personalised Lead Generation Will Help You To:

Keep Your Pipeline Full

There is nothing more important then having a steady and consistent pipeline for your sales team.

Save Time

We will streamline your lead gen systems so you can focus on what matters. Closing.

Increase Sales

The first step to increased sales is highly qualified and targeted leads.

Who can we help?

J2 Group are experts in helping B2B organisations and market leaders to grow their sales pipelines with qualified opportunities. If you or your team are looking for new ways to reach your future customers, then let’s chat!

Are you always wondering where your next leads will come from? Our campaigns can generate leads on auto-pilot
Are you looking to diversify your lead generation and avoid depending on a single method? We can tailor multi-channel campaigns that are always on
Are you looking for a higher quality of lead? Our campaigns target your exact future customers, meaning every dollar invested goes to get your message in the hands of the right people.

Do you already have a large number of leads but struggle to qualify and book them? Our team can engage and book these leads for you to maximise return.
Are you looking to tap into new markets- nationally or internationally? We're global and can craft a strategy to get the cut-through you need
Are you looking to bring a new product or service to market? Either to new customers or existing? We can create personalised introductions and 'ready to talk' leads

What Will You Get With Personalised Leads?

Never worry about lead generation again.

Clients With Proven Outstanding Results

GoCardless

Global leader in account-to-account payments

Before J2, it took GoCardless significant time to identify prospects who were the right fit for their business. Also, knowing what messaging would resonate with their prospects was a challenge. One SDR was completing all of this activity internally, which made it difficult to hit the number of leads needed to fulfill GoCardless pipeline needs.

Why did GoCardless choose J2 Group?

The world-class combination of target market research and authentic, optimised copy influenced nearly $1 million in GoCardless’ pipeline – just from their first campaign

Emily Shurey Marketing Manager ANZ, GoCardless

Clients With Proven Outstanding Results

DSA

Disability Services Australia

Money Quest

Australia's largest Mortgage Broking franchises:

79%Open
Rate
110Avg. leads
Generated Per Month
500+Total Leads Generated

Pericus Ventures

Startup marketing expert

Award Technology

Residential & Commercial Automation Systems:

Blinder

Helping Produce Better Stories

How It Works

Our 4 Step Process For Unlocking Growth

Identify

We first need to understand who exactly are your ideal customers? What industries? What Job titles? What challenges and pain points are they experiencing? Based on this, we’ll build a custom database of your target market. Think of this database as a list of businesses you’d love to work with.

Engage

Our team will create targeted campaigns, connecting with your database and your ideal customers. Depending on our goals and requirements, we can open doors using a single channel, or via a multi-channel approach for a higher conversion. Our methodology at J2 is about starting conversations with key decision makers, so your leads are ready to talk and explore your products and services.

Connect & Convert

Don’t worry about anything except chatting with your future customers. The leads are delivered directly to you or your team and are ‘ready to talk’. Simply walk your lead through your sales process, illustrating to them how your services will solve their problems.

Optimise

Your success is our success. Think of us as your sales and business development partner. Our team will be working to uncover where you’re seeing the best success. What industries, job titles, messaging and more, are performing the best for you. Just like your target market evolves, so too must your campaigns.

Here's What Our Clients Have to Say

Multi Channel Campaigns

Your future customers are all unique. Some prefer using email to communicate, some would rather a text or email, and others are actively chatting away on Linkedin. A multi-channel strategy allows us to engage your future customers on the platform that suits them best.

The added benefit as every additional channel has a compounding effect to a campaigns success. We’ve seen some multi-channel campaigns convert at 13%+ to lead.

Email

Email is the number 1 channel your future customers use to during business hours. This means a personalised and well thought out email has a great chance of getting opened and consumed by your audience. Our strategy to date averages 62% open rates and 14% reply rates.

Linkedin is the largest B2B database ever created, and the king of professional based social media. Chances are, your future customers are here and you need to be connecting with them to grow your network with your ideal audience. Linkedin is an amazing channel for generating leads at scale for you and your team.

Linkedin & Display Advertising

We’re able strategically place both Linkedin and display ads in-front of your list of future customers. All this while engaging via other channels such as email and Linkedin. Your brand and offer will be visible and front of mind as soon as the first contact is made, maximising the chance of creating a sales opportunity.

Strike While The Irons Hot

You now have awareness & have built a relationship with your prospects. It’s now time to ask them to have a conversation with you.

Multiple Channels To Your Lead Gen

Through a combination of display based awareness advertising, Linkedin & mail, we can engage your consumers across multiple platforms.

Tailored & Personalised Messages:

Talk to your target market in a personalised and authentic way. Out are the days of bulk generic templates. Everything we do has a personalised and authentic touch, which converts significantly higher to lead.

Creative Imagery That
Cuts Through the Noise:

Hi Josh,
I’m reaching out after I came across your incredible design and creative work. So I was compelled to reach out, as I think there may be some synergies between us and a coffee could be worthwhile.

Hi Jesse,
Well I must give you a 100 out of 10!!
Your emails make me smile but this one made me laugh!

Ok…let’s meet next week for coffee, any time after Wednesday would
be great

Could you perhaps email some times you have available?
Thanks so much and look forward to meeting you.

Enjoy your weekend,

Personalised Video Outreach:

If your offer is technical, why not use tailored video outreach to educate your prospects and initiate conversations with them?

According to Cisco market data “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” Video is delivering and continuing to deliver the greatest marketing ROI period.

Incorporate the benefits of video in your outreach to skyrocket your meetings and appointments

Hi Jesse,

Thank you for reaching out!

I LOVE your personalised video an the coffee cups.

We are also based on St. Kilda road, so lets do coffee. I can be free Thursday AM this week or any morning next week.

Let me know what works for you.

Linkedin Personalised Messages:

There are over 9 million Australian professionals on Linkedin, which boasts one of the highest engagement rates of any social media platform.

Linkedin is a B2B goldmine and a perfect channel to engage and communicate with your prospects.

Why Partner With J2 Group?

J2 Group pride ourselves on implementing the most effective
and sophisticated outbound lead generation strategies for our
clients. Period.

Generate Clean, Quality Data Don’t waste hours researching. We will
provide personalised data of decision
makers in your target market.
Leads On Autopilot We don’t just give you the data, we
convert it into warm leads.
Tailored Outbound Strategies No generic strategies. We reach out
to your target market authentically,
personally and in a way that speaks
to your future customers.

Trusted by these Brands

We’ve helped businesses of all shapes & sizes. From solo
entreprenuers, start ups, mid market & enterprise.

Learn Our Sales Methodology

FREQUENTLY ASKED QUESTIONS

Highly Personalised Lead Generation

Curious to learn more? Find answers to your questions below.

How are you different?

We truly believe we’re the best lead generators on a global level. We’re constantly innovating and pushing the boundaries and focused on what will work in the future.

Everything we do is highly personalised. We craft highly tailored stratgeies to unique niches each month. Our clients have trasparnecy over everything we do and we provide assets in their business as well as just leads. We become the SDR function in their business.

Who is an ideal client for J2?

We excel with B2B businesses of all shapes and sizes. We have helped single people entrepreneurs right up to international conglomerates.

Our ideal B2B client has a medium to high value offering, a large target demographic (not being too niche) and solves great problems for other businesses.

What will my ROI be?

We have an ROI calculator in the header of our website. Have a play around with that and we suggest you put in ultra conservative numbers, realistic numbers and exceptional numbers. This will give a good indication of what’s possible with your business.

We also recommend you chat to our salesteam about your specific business and goals, as ROI will vary. We won’t waste your time if we don’t think we can generate you a return.

Didn’t find the answer you were looking for? Get in touch here.

Are You Ready To Drive
Predictable Leads?

Privacy Policy

J2 Group Consulting Pty Ltd (ABN 67 631 913 472) (we, us or our), understands that protecting your personal information is important. This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us when providing our lead and demand generation services to clients (Services) or when otherwise interacting with you.

The information we collect

Personal information: is information or an opinion, whether true or not and whether recorded in a material form or not, about an individual who is identified or reasonably identifiable. We collect personal information about our clients and about leads and customers for our clients.

The types of personal information we may collect about you include:

As a contact for one of our clients:

your name;
your contact details, including email address and/or telephone number;
the organisation you work for;
your role within that organisation;
if you are the payer of our fees, your credit card or payment details (through our third party payment processor);
information you provide to us through feedback, customer surveys or otherwise;
details of products and services we have provided to you and/or that you have enquired about, and our response to you; and
any other personal information requested by us and/or provided by you or a third party, including the organisation you work for.

As a customer lead or customer of one of our clients:

your name;
your contact details, including email address, mailing address and/or telephone number;
information about your demographics (e.g. you are in the 18-29 age group), activities (e.g. you liked a fashion brand on Facebook) or interests (e.g. you list writing fiction as an interest on LinkedIn);
your preferences and/or opinions;
your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour;
information about your interaction with emails sent by us or advertisements bought by us, including through the use of Internet cookies, your communications with our emails, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider;
additional personal information that you provide to us, directly or indirectly, through your use of associated applications or social media platforms and/or accounts from which you permit us to collect information; and
any other personal information requested by us and/or provided by you or a third party.

As a recruitment lead for one of our clients:

your name;
your contact details, including email address and/or telephone number;
the organisation you work for; and
your role within that organisation.

As a potential employee of us:

your name;
your contact details, including email address and/or telephone number;
the organisation you work for; and
your role within that organisation.

When you visit our website:

your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour; and
information about your use of our website, including through the use of Internet cookies, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.

How we collect personal information

We collect personal information in a variety of ways, including:

Directly: We collect personal information which you directly provide to us, including when you contact us about our Services via telephone or email, when you request and receive a proposal and when you sign our contract.
Indirectly: We may collect personal information which you indirectly provide to us while interacting with us, such as when you use our website, in emails, over the telephone and in your online enquiries.
From third parties: We collect personal information from third parties, such as information about your interaction with our emails from our email software provider, details of your interaction with advertisements from AdRoll and details of your use of our website from our analytics and cookie providers. See the “Cookies” section below for more detail on the use of cookies.
From publicly available sources: We collect personal data from publicly available resources such as professional networking sites such as LinkedIn.

Why we collect, hold, use and disclose personal information

We may collect, hold, use and disclose personal information for the following purposes:

As a contact for one of our clients:

to provide our Services to your organisation;
to enable you to access and use our associated applications;
to contact and communicate with you about our Services;
for internal record keeping, administrative, invoicing and billing purposes;
for analytics, market research and business development, including to operate and improve our Services and associated applications;
to offer additional benefits to you;
for advertising and marketing, including to send you promotional information about our products and services and information that we consider may be of interest to you;
to comply with our legal obligations and resolve any disputes that we may have; and
if otherwise required or authorised by law.

As a customer lead or customer of one of our clients:

to provide our Services to our clients, including to identify you as a lead for our clients and to contact and communicate with you on behalf of our clients;
for internal record keeping purposes;
for analytics, market research and business development, including to operate and improve our Services and associated applications;
for advertising and marketing on behalf of our clients, including to send you promotional information about our client’s products and services and information that our clients consider may be of interest to you;
to comply with our legal obligations and resolve any disputes that we may have; and
if otherwise required or authorised by law.

As a recruitment lead for one of our clients:

to assess your suitability for an employment position with our clients;
to contact and communicate with you about our Services;
for internal record keeping and administrative purposes; and
for analytics, market research and business development, including to operate and improve our Services and associated applications.

As a potential employee of us:

to contact and communicate with you about your potential employment; and
for internal record keeping and administrative purposes.

As a user of our website:

to provide our website to you;
for analytics, market research and business development, including to operate and improve our website;
to comply with our legal obligations and resolve any disputes that we may have; and
if otherwise required or authorised by law.

Disclosure of personal information to third parties

We may disclose personal information to:

if you are a customer, customer lead or recruitment lead, our clients;
third party service providers for the purpose of enabling them to provide their services, to us, including (without limitation) email finder software, AdRoll, LinkedIn, social media platforms, search engines, database software, email marketing software, IT service providers, data storage, web-hosting and server providers, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
our employees, contractors and/or related entities;
our existing or potential agents or business partners;
anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
third parties to collect and process data, such as Google Analytics (To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time), Facebook Pixel or other relevant analytics businesses; and
any other third parties as required or permitted by law, such as where we receive a subpoena.

Google Analytics: We may have enabled Google Analytics Advertising. We and third-party vendors may use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together. You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device. Overseas disclosure: Where we disclose your personal information to third parties listed above, these third parties may store, transfer or access personal information outside of Australia, including but not limited to, the USA. We will only disclose your personal information to countries with laws which protect your personal information in a way which is substantially similar to the Australian Privacy Principles or we will take such steps as are reasonable in the circumstances to require that those overseas recipients protect your personal information in accordance with the Australian Privacy Principles.

Your rights and controlling your personal information

Your choice: Please read this Privacy Policy carefully. If you provide personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect our ability to provide our Services to you and your use of our Services. Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us. Restrict and unsubscribe: To object to processing for direct marketing/unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication. Access: You may request access to the personal information that we hold about you. An administrative fee may be payable for the provision of such information. Please note, in some situations, we may be legally permitted to withhold access to your personal information. Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to promptly correct any information found to be inaccurate, out of date, incomplete, irrelevant or misleading. Please note, in some situations, we may be legally permitted to not correct your personal information. Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take in response to your complaint. You also have the right to contact the relevant privacy authority.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure. While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies

We may use cookies on our online Services from time to time. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do recognise you when you return to our online Services and allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our or our client’s retargeting campaigns. If and when you choose to provide our online Services with personal information, this information may be linked to the data stored in the cookie. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Blocking cookies may affect your use of the relevant website or access to content or a particular functionality within that website.

Links to other websites

Our Services may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.

Amendments

We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our website. We recommend you check our website regularly to ensure you are aware of our current Privacy Policy.

For any questions or notices, please contact our Privacy Officer at:

J2 Group Consulting Pty Ltd ABN 67 631 913 472 Email: j2group.com.au Last update: 12 August 2022 © LegalVision ILP Pty Ltd

Highly Personalised Lead Generation

Highly Personalised Lead Generation Will Help You To:

Keep Your Pipeline Full

Save Time

Increase Sales

Who can we help?

What Will You Get With Personalised Leads?

Never worry about lead generation again.

Clients With Proven Outstanding Results

GoCardless

Global leader in account-to-account payments

Emily Shurey Marketing Manager ANZ, GoCardless

Clients With Proven Outstanding Results

DSA

Disability Services Australia

Money Quest

Australia's largest Mortgage Broking franchises:

Pericus Ventures

Startup marketing expert

Award Technology

Residential & Commercial Automation Systems:

Blinder

Helping Produce Better Stories

How It Works

Our 4 Step Process For Unlocking Growth

Identify

Engage

Connect & Convert

Optimise

Here's What Our Clients Have to Say

Multi Channel Campaigns

Email

Linkedin

Linkedin & Display Advertising

Strike While The Irons Hot

Multiple Channels To Your Lead Gen

Tailored & Personalised Messages:

Creative Imagery That Cuts Through the Noise:

Personalised Video Outreach:

Linkedin Personalised Messages:

Why Partner With J2 Group?

Trusted by these Brands

Learn Our Sales Methodology

Highly Personalised Lead Generation

Are You Ready To Drive Predictable Leads?

Are You Ready To Accelerate Your Growth?

Get In Touch With The J2 Team Today

Privacy Policy

The information we collect

The types of personal information we may collect about you include:

As a contact for one of our clients:

As a customer lead or customer of one of our clients:

As a recruitment lead for one of our clients:

As a potential employee of us:

When you visit our website:

How we collect personal information

We collect personal information in a variety of ways, including:

Why we collect, hold, use and disclose personal information

We may collect, hold, use and disclose personal information for the following purposes:

As a contact for one of our clients:

As a customer lead or customer of one of our clients:

As a recruitment lead for one of our clients:

As a potential employee of us:

As a user of our website:

Disclosure of personal information to third parties

We may disclose personal information to:

Your rights and controlling your personal information

Storage and security

Cookies

Links to other websites

Amendments

For any questions or notices, please contact our Privacy Officer at:

Creative Imagery That
Cuts Through the Noise:

Are You Ready To Drive
Predictable Leads?