SDR Hiring in Australia: What Separates High Performers from Expensive Mistakes
If you are a founder, VP of Sales or revenue leader scaling a B2B business in Australia, the pressure to
We build and run your sales team and outbound function – creating predictable pipeline.
We design and run the outbound execution model that fits your team, market, and growth stage.
Australian sales talent recruited, trained and managed inside your
sales function.
Dedicated offshore SDR teams running structured outbound, managed end-to-end by J2 from targeting to booked meetings
Territory-based field prospecting designed to build pipeline through face-to-face relationships and on-the-ground presence.
Multi-touch outbound sequences targeting priority accounts with verified intent signals, coordinated across channels.
A structured onboarding model designed to eliminate guesswork and generate pipeline from day one.
We define your Ideal Client Profile (ICP), conduct a Total Addressable Market (TAM) analysis, and prioritise target accounts with decision maker enriched data delivered at speed, scale, and accuracy. This lays the foundation for a successful campaign before outreach begins.
We build your value narratives, call frameworks, and multi-channel sequences, designed to generate qualified conversations, with objection handling and handover criteria built in.
Your dedicated SDRs are recruited, trained, and embedded within a structured framework, covering KPIs, quality assurance, lead handover systems, and ongoing coaching.
Multi-channel outreach runs within a structured operating rhythm — live reporting, weekly reviews, and continuous optimisation against agreed KPIs. Your leadership team has full visibility into pipeline performance, updated in real time.
How the J2 operating model performs in a real enterprise environment
Square partnered with J2 Group to build two distinct outbound growth engines in Australia: a managed offshore SDR program to generate scalable pipeline across ANZ, and a field sales program to replicate a high performing channel that had already proven successful in other global markets. Both programs were designed, deployed, and managed end to end by J2 Group, allowing Square to scale outbound activity without adding internal headcount, infrastructure, or management overhead.
Most outbound programmes fail because they lack structure or leadership. J2 was built to fix that.
J2 deploys fast and performs consistently. We provide the structure, management, and operating rhythm your outbound function needs to run without degrading over time.
Structured coaching, messaging playbooks, and lead qualification systems keep execution quality consistent, so performance doesn't degrade as your programme scales.
Every program runs against agreed KPIs, with live reporting, weekly reviews, and continuous optimisation. Full visibility into pipeline performance at all times.
Jesse Kelly is the Founder and Managing Director of J2 Group. He started in direct sales, building a wholesale business and selling door to door across Melbourne, before moving into sales leadership and then building J2 from the ground up at 23 years of age.
J2 has scaled using the same outbound systems Jesse builds for clients. The methodology has now been deployed across enterprise organisations, including Square, ANZ, Mr Yum, and TPG Telecom.
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If you are a founder, VP of Sales or revenue leader scaling a B2B business in Australia, the pressure to
The default assumption in Australian B2B sales has always been that your SDR sits in the same city as your
If you’ve ever picked up the phone to pitch a product, you know the grind of traditional B2B cold calling.
J2 Group is a managed outbound agency. We build and run your outbound sales engine end-to-end, so you generate qualified pipeline without building an in-house team. Across our Australian SDR, offshore SDR, and field sales programs, we handle everything from targeting and data through to booked, qualified meetings landing in your calendar.
You’re not getting an isolated rep or a volume-for-volume appointment setter. Every J2 program runs inside a full outbound operating system: structured targeting, tested messaging, call coaching, quality assurance, and weekly performance management behind every rep. You get a managed team and the infrastructure, methodology and reporting of an entire outbound function, not a single hire.
Three managed outbound programs: Australian SDR (a dedicated Australia-based rep inside our system), Offshore SDR (a dedicated South-Africa-based team, fully managed), and Field Sales (territory-based, in- person prospecting). Each is designed, deployed and managed end-to-end by J2. Full detail sits on each service page.
Qualified meetings booked directly into your calendar, with full handover notes, plus complete visibility through a live reporting dashboard and weekly reviews. You also get a dedicated account team and all the data, tools and scripting that sit behind the campaign.
From kick-off to first outreach is typically around two weeks. In that window we build your ICP and target list, create your outbound assets and messaging, recruit and train your dedicated rep(s), and align on KPIs and reporting.
Against agreed KPIs. Usually qualified meetings booked, pipeline generated, and conversion rates by channel and sequence. Your leadership team gets full visibility through live reporting and weekly reviews, so you always know what’s happening.
The biggest factor is a large total addressable market. Our model works best when there are plenty of right-fit prospects to reach. Beyond that, we look for a validated offer: a product or service that’s already proven in market with clear demand. We work across both product and service businesses. Where we’re typically not the right fit is very early-stage startups, or highly niche offers with a small addressable market. If you’re not sure where you sit, that’s exactly what an intro call is for.
Yes, scaling is one of the most common outcomes. Because the data, messaging and reporting framework are already in place, adding capacity doesn’t mean starting from scratch. Several clients have scaled from a single rep into full teams as results and addressable market justified it.
