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Their goal is twofold, attracting and building a recruitment pipeline of potential franchisees. While also driving and maintaining a strong network of referral partners in the accounting and financial services industry.
Before J2, Money Quest did all their franchise recruitment in-house through manual processes and building referral networks was up to the individual strategy of each franchise.
J2 automated a two pronged process which tackled both goals of Money Quest simultaneously – franchise recruitment and building the referral partner network.
The outcome has been highly successful and provided Money Quest with peace of mind that the two key areas of their business have consistent and sustainable pipeline growth, while they can focus their attention elsewhere.
The future looks promising as expansion nationally throughout Australia has commenced.