Awareness Based Ads
Build brand awareness around your company and solution with your target market. Make your target market familiar with who you are and the problems you solve before you engage them in a conversation.
There is nothing more important then having a steady and consistent pipeline for your sales team.
Before J2, it took GoCardless significant time to identify prospects who were the right fit for their business. Also, knowing what messaging would resonate with their prospects was a challenge. One SDR was completing all of this activity internally, which made it difficult to hit the number of leads needed to fulfill GoCardless pipeline needs.
Why did GoCardless choose J2 Group?
The world-class combination of target market research and authentic, optimised copy influenced nearly $1 million in GoCardless’ pipeline – just from their first campaign
Let’s be real, your sales team is there to sell, not to spend hours researching and gathering data. Let J2 pinpoint your ideal customer base and save you countless hours a month, enabling your sales team to close more deals.
We don’t just help your sales team identify your target market, we automate a process whereby leads are converted into ‘ready to talk’ prospects. We will engage your target market in clever, personalised and non-generic ways, and hand them over when they are interested, warm and they are ready to be closed.
Don’t worry about anything except chatting with your future potential customers. They are delivered directly to your team and are ‘ready to talk’. We will consistently be optimising and refining our approach, looking at what worked and didn’t and adapting our outbound strategies to get you having more conversations.
Your success is our success, think of us as joining your sales team. We provide reporting on what worked and what didn’t in order to achieve the maximum response rate from your leads. We adapt to the respective environment at the given time and are always innovating and altering your outbound approach.
By adding these additional touchpoints, we’ve seen an increase in
conversion rates upward of 20+% conversion rate to lead.
Build brand awareness around your company and solution with your target market. Make your target market familiar with who you are and the problems you solve before you engage them in a conversation.
Create meaning behind your clicks. Drive your target market to the solution and messaging that makes sense to the pain points and areas in their business you can help with.
Make clicks meaningful. Drive your target market to your solution with messaging that resonates with their pain points and motivations.
You don’t ask someone on a date before
introducing yourself. Create a digital
handshake with your prospects prior to
converting them to a lead and build your
community on Linkedin of your actual future customers.
Have multiple members of your
team do the same to create an even more
meaningful experience.
You now have awareness and have built a relationship with your prospects. It’s now time to ask them to have a conversation with you.
Through a combination of display based awareness advertising, Linkedin
and mail, we can engage your consumers across multiple platforms.
Talk to your target market in a personalised and authentic way. Out are the days of bulk generic templates. Everything we do has a personalised and authentic touch, which converts significantly higher to lead.
Hi Josh,
I’m reaching out after I came across your incredible design and creative work. So I was compelled to reach out, as I think there may be some synergies between us and a coffee could be worthwhile.
Hi Jesse,
Well I must give you a 100 out of 10!!
Your emails make me smile but this one made me laugh!
Ok…let’s meet next week for coffee, any time after Wednesday would
be great
Could you perhaps email some times you have available?
Thanks so much and look forward to meeting you.
Enjoy your weekend,
If your offer is technical, why not use tailored video outreach to educate your prospects and initiate conversations with them?
According to Cisco market data “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” Video is delivering and continuing to deliver the greatest marketing ROI period.
Incorporate the benefits of video in your outreach to skyrocket your meetings and appointments
Hi Jesse,
Thank you for reaching out!
I LOVE your personalised video an the coffee cups.
We are also based on St. Kilda road, so lets do coffee. I can be free Thursday AM this week or any morning next week.
Let me know what works for you.
There are over 9 million Australian professionals on Linkedin, which boasts one of the highest engagement rates of any social media platform.
Linkedin is a B2B goldmine and a perfect channel to engage and communicate with your prospects.
We’ve helped businesses of all shapes & sizes. From solo
entreprenuers, start ups, mid market & enterprise.
FREQUENTLY ASKED QUESTIONS
Curious to learn more? Find answers to your questions below.
We truly believe we’re the best lead generators on a global level. We’re constantly innovating and pushing the boundaries and focused on what will work in the future.
Everything we do is highly personalised. We craft highly tailored stratgeies to unique niches each month. Our clients have trasparnecy over everything we do and we provide assets in their business as well as just leads. We become the SDR function in their business.
We excel with B2B businesses of all shapes and sizes. We have helped single people entrepreneurs right up to international conglomerates.
Our ideal B2B client has a medium to high value offering, a large target demographic (not being too niche) and solves great problems for other businesses.
We have an ROI calculator in the header of our website. Have a play around with that and we suggest you put in ultra conservative numbers, realistic numbers and exceptional numbers. This will give a good indication of what’s possible with your business.
We also recommend you chat to our salesteam about your specific business and goals, as ROI will vary. We won’t waste your time if we don’t think we can generate you a return.
J2 Group Consulting Pty Ltd (ABN 67 631 913 472) (we, us or our), understands that protecting your personal information is important. This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us when providing our lead and demand generation services to clients (Services) or when otherwise interacting with you.
Personal information: is information or an opinion, whether true or not and whether recorded in a material form or not, about an individual who is identified or reasonably identifiable.
We collect personal information about our clients and about leads and customers for our clients.
Google Analytics: We may have enabled Google Analytics Advertising. We and third-party vendors may use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.
You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.
Overseas disclosure: Where we disclose your personal information to third parties listed above, these third parties may store, transfer or access personal information outside of Australia, including but not limited to, the USA.
We will only disclose your personal information to countries with laws which protect your personal information in a way which is substantially similar to the Australian Privacy Principles or we will take such steps as are reasonable in the circumstances to require that those overseas recipients protect your personal information in accordance with the Australian Privacy Principles.
Your choice: Please read this Privacy Policy carefully. If you provide personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect our ability to provide our Services to you and your use of our Services.
Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.
Restrict and unsubscribe: To object to processing for direct marketing/unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.
Access: You may request access to the personal information that we hold about you. An administrative fee may be payable for the provision of such information. Please note, in some situations, we may be legally permitted to withhold access to your personal information.
Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to promptly correct any information found to be inaccurate, out of date, incomplete, irrelevant or misleading. Please note, in some situations, we may be legally permitted to not correct your personal information.
Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take in response to your complaint. You also have the right to contact the relevant privacy authority.
We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.
While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.
We may use cookies on our online Services from time to time. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do recognise you when you return to our online Services and allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our or our client’s retargeting campaigns. If and when you choose to provide our online Services with personal information, this information may be linked to the data stored in the cookie.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Blocking cookies may affect your use of the relevant website or access to content or a particular functionality within that website.
Our Services may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.
We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our website. We recommend you check our website regularly to ensure you are aware of our current Privacy Policy.
J2 Group Consulting Pty Ltd ABN 67 631 913 472
Email: j2group.com.au
Last update: 12 August 2022
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