J2 recruits, trains, and manages dedicated Australian SDRs who run structured outbound inside your sales function. You get the pipeline — we handle recruitment, training, coaching, tooling, and performance.
J2 recruits, trains, and manages dedicated Australian SDRs who run structured outbound inside your sales function. Local reps, proven frameworks, and full operational visibility — from day one.
Local sales professionals who understand your market, language, and buying culture.
Recruitment, training, tooling, and performance management handled end-to-end by J2.
Proven outbound frameworks that generate qualified conversations consistently.
Live reporting and pipeline tracking so leadership knows exactly what’s working.
We define your target market, messaging, and outreach strategy to ensure every campaign aligns with your pipeline goals.
We recruit and onboard Australian SDRs who represent your brand and engage directly with your ideal
prospects.
SDRs train against AI-simulated conversations modelled on your target market before making a single live call. They practise qualification, objection handling, and meeting booking until they’re ready to represent your brand.
Structured outbound campaigns launch across selected channels to generate qualified sales
conversations.
We manage performance, optimise messaging, and deliver qualified meetings directly into your pipeline – with weekly reporting and continuous improvement.
This is right for you if…
How the J2 operating model performs in a real enterprise environment.
ConnectOS partnered with J2 Group to deploy a fully managed Australian SDR team, replacing an underperforming pay-per-appointment model that was delivering low-quality, cold leads. J2’s managed SDR program transformed ConnectOS’s pipeline from inconsistent appointments to a steady flow of high-quality, sales-ready meetings.
“The world-class combination of targeted lists and authentic, optimized copy influenced nearly $1 million in GoCardless’ pipeline – just from their first campaign.”
Emily Shurey
Marketing Manager ANZ at GoCardless
“Great team of people who drive amazing outcomes. They have transformed my sales pipeline to
be permanently full. I’m a very
happy customer.”
Steve Evans
CEO ConnectOS
“J2 were fantastic to work with. Their process delivered more leads than we ever imagined. I would highly recommend them.”
Amelia Ropé
Group Account Director Davidson Branding
From kick-off to first outreach takes two weeks. During that setup period, J2 builds your ICP and target account list, creates all outbound assets and messaging, recruits and trains your dedicated SDR, and aligns on KPIs and reporting. By the end of week two, structured outreach is live and conversations are being generated.
Every SDR goes through a structured onboarding process designed to get them representing your business quickly. Training covers two things in parallel: meeting booking methodology (how to qualify, how to handle objections, how to convert a cold conversation into a booked meeting) and enough product knowledge to credibly represent your business in market. The goal is a rep who knows exactly how to book a qualified meeting and can gather the right information from prospects, without needing to become a product expert. Ongoing coaching, call reviews, and quality assurance keep performance consistent from week one onward.
Australian SDR program are a strong fit for product-led B2B solutions – that’s the sweet spot. However, we also work with consultative services where there’s a clear ICP and established product-market fit. If you’re unsure whether your business is a fit, that’s exactly what the strategy call is for.
Performance is measured against agreed KPIs, typically qualified meetings booked, pipeline generated, and conversion rates by channel and sequence. Your leadership team gets full visibility through live reporting and weekly reviews.
Yes, and it’s one of the most common outcomes. Scaling decisions are driven by TAM identification, starting with the data. When a program shows strong conversion rates against a large addressable market, it’s not uncommon for clients to scale from one SDR to two, then five, then ten or twenty-plus reps. Several J2 clients have scaled into full enterprise sales teams built entirely on the back of a program that started with a single SDR. The infrastructure, messaging, and reporting framework are already in place, so adding capacity doesn’t mean starting from scratch.
