J2 builds, trains, and manages dedicated SDR teams running structured outbound at scale for product-led B2B businesses with large addressable markets.
You focus on closing — we handle the entire outbound operation.
When your product has a clear value proposition and a large total addressable market, the fastest path to pipeline is disciplined volume execution. J2 builds and manages dedicated SDR teams who run structured outbound programs
end-to-end — giving you the scale to cover
your market with full operational control.
Dedicated sales professionals with natural English fluency and strong cultural alignment to the Australian market. The South African accent cuts through in outbound calls, creating a quality connection that drives higher engagement.
Structured outbound designed for businesses with a clear value proposition and a scalable ICP that benefits from high-volume,
high-quality execution.
Recruitment, training, quality assurance, and performance management all handled by J2.
Live reporting and pipeline tracking so leadership knows exactly what’s working.
We define your target market, messaging, and outreach strategy to ensure every campaign is aligned to
your pipeline goals and built for volume.
We recruit and onboard dedicated SDRs in South Africa who are trained to represent your brand and
engage with your ideal prospects at scale.
Before your SDR makes
a single live call, they train against AI-simulated conversations modelled on your actual target market. They practise qualification, objection handling, and meeting booking until they’re ready to represent
your brand.
Structured outbound campaigns launch across selected channels – designed for high-volume execution
with consistent messaging and quality.
We manage performance, optimise messaging, and deliver qualified meetings directly into your pipeline – with weekly reporting and continuous improvement.
This is right for you if…
How the J2 operating model performs in a real enterprise environment.
Square partnered with J2 Group to launch and scale a dedicated offshore SDR team as a core outbound growth engine for the ANZ market. Starting with just two SDRs in September 2024, the program scaled to ten full-time SDRs within six months — all fully managed by J2 Group end-to-end. The team has been operating at full scale since April 2025, delivering consistent pipeline without Square needing to recruit, train, or manage a single headcount internally.
“The world-class combination of targeted lists and authentic, optimized copy influenced nearly $1 million in GoCardless’ pipeline – just from their first campaign.”
Emily Shurey
Marketing Manager ANZ at GoCardless
“Great team of people who drive amazing outcomes. They have transformed my sales pipeline to
be permanently full. I’m a very
happy customer.”
Steve Evans
CEO ConnectOS
“Within six months we had scaled to a team of ten. J2 made it easy. We didn’t have to recruit, train, or manage any of it. The pipeline just kept growing.”
Matt Hooper
AU Partnership Manager at Square
An offshore SDR program gives you a dedicated team of Sales Development Representatives based in South Africa, fully managed by J2. Unlike hiring offshore reps independently, every SDR operates inside J2’s full outbound operating system – structured targeting, tested messaging, call coaching, quality assurance, and weekly performance management all sit behind every rep. You’re not getting isolated headcount. You’re getting a managed outbound team backed by real infrastructure.
From kick-off to first outreach takes two weeks. During that setup period, J2 builds your ICP and target account list, creates all outbound assets and messaging, recruits and trains your dedicated SDR team, and aligns on KPIs and reporting. By the end of week two, structured outreach is live.
Every SDR goes through a structured onboarding process designed to get them representing your business quickly. Training covers meeting booking methodology (how to qualify, handle objections, and convert a cold conversation into a booked meeting) and enough product knowledge to credibly represent your brand. Because
these programs are built for product-led solutions with a clear value proposition, reps can get to competence faster and focus on volume execution with consistent quality. Ongoing coaching, call reviews, and quality assurance keep performance consistent.
South Africa offers a strong combination of English fluency, cultural alignment with Western markets, a favourable time zone for UK, European, and Australian outreach, and a deep talent pool of sales professionals. The South African accent provides natural cut-through on outbound calls, particularly in the Australian market, creating a quality connection that drives higher engagement rates. J2 has an established recruitment and management operation in South Africa, meaning we can deploy and scale teams quickly.
Performance is measured against agreed KPIs, typically qualified meetings booked, pipeline generated, and conversion rates by channel and sequence. Your leadership team gets full visibility through live reporting and weekly reviews
Yes, and scaling is the core advantage of this model. When a program shows strong conversion rates against a large addressable market, adding SDRs is fast because the infrastructure, messaging, and reporting framework are already in place. It’s not uncommon for clients to scale from 3 reps to 10 or 20+ as TAM coverage grows and pipeline targets increase.
