J2 recruits, trains, and enables field sales representatives to represent your brand in person across defined territories. You get reps who convert — we handle
sourcing, training, playbooks, and territory planning.
J2 sources, vets, and trains field sales representatives who are equipped to represent your brand in person across defined territories. Every rep is backed by a purpose-built prospect database, territory routing plan, and structured playbook
— so no time is wasted on the wrong doors.
We recruit reps with the right profile for your industry and territory. People who are confident, presentable, and built for face-to-face selling.
Every program starts with a purpose-built prospect database and territory routing plan — so reps are focused on the right accounts, in the right order, across the right geography.
Reps are trained, briefed, and handed over to your team with playbooks, objection handling frameworks, and territory plans ready to execute.
We define your target market, messaging, and outreach strategy to ensure every campaign aligns with
your pipeline goals.
We build a clear value proposition, door scripts, objection handling frameworks, and leave-behind
collateral tailored to your product and buyer.
We build a targeted prospect database for each territory and map efficient routing plans so reps are focused on high-value accounts from day one. Every door they walk through is qualified and prioritised.
We source, vet, and onboard reps suited to your market. Each rep is trained on your product, process,
and expectations, then handed over to your management team.
Your team takes over day-to-day management with full documentation, playbooks, and reporting templates. We remain available for ongoing training refreshers as needed.
This is right for you if…
How the J2 operating model performs in a real enterprise environment.
Square partnered with J2 Group to launch a field sales program in Australia, replicating a growth channel that had already proven successful for Square in other global markets. Starting with 2 field reps in June 2025, J2 scaled the program to 10 reps within 10 months — building the territory strategy, training the team, and managing execution end-to-end. Square now views the Australian field program as a long-term strategic growth channel.
“The world-class combination of targeted lists and authentic, optimized copy influenced nearly $1 million in GoCardless’ pipeline – just from their first campaign.”
Emily Shurey
Marketing Manager ANZ at GoCardless
“Great team of people who drive amazing outcomes. They have transformed my sales pipeline to
be permanently full. I’m a very
happy customer.”
Steve Evans
CEO ConnectOS
“Before J2, we were trying to scale outbound pipeline in ANZ but the cost and complexity of building an internal SDR function was slowing us down. We started with two SDRs to test the model, and within six months we had scaled to ten. J2 made it easy.”
Matt Hooper
Square
We source candidates through a mix of targeted recruitment channels and our existing talent network. Every rep is screened for confidence, presentation, and the ability to hold structured conversations in person. We prioritise candidates with experience in territory-based selling.
Training covers your product, value proposition, ideal customer profile, objection handling, and territory planning. It also includes AI-powered role-play simulations and live scenario walkthroughs so reps are practised before they enter the field. The training process is more hands-on than our SDR programs, incorporating
face-to-face dynamics and on-the-spot qualification techniques.
No. J2 handles recruitment, training, and enablement. Once reps are field-ready, they are handed over to your management team. We provide playbooks, reporting templates, and can support with ongoing training refreshers if needed.
We work across B2B industries including technology, telecommunications, energy, financial services, and professional services. We work best with product-led solutions where the value proposition can be clearly articulated in a face-to-face conversation.
Depending on team size and complexity, we can have reps trained and field-ready within 14 to 21 days. Larger programs with 5+ reps may take slightly longer to recruit and onboard.
Yes. If your team grows or your product evolves, we can run refresher training, onboard additional reps, or update playbooks and messaging. We remain a training partner beyond the initial deployment.
