Sales is the heartbeat of growth. Every company knows it, but finding people who can actually sell is one of the hardest hiring problems in Australian business. The talent pool is shallow. Junior candidates have potential but no proof. Senior candidates are expensive and already taken. And the cost of a bad sales hire isn’t just the salary.
It’s the pipeline you didn’t build, the meetings you didn’t book, and the months you lost waiting for someone to ramp. The next generation of sales talent exists. They just need a real environment to develop in, not a two-week induction and a phone list.