Case - ConnectOS

Case Study

"Great team of people who drive amazing outcomes. They have transformed my sales pipeline to be permanently full. I'm a very happy customer."

Steve Evans

CEO, ConnectOS

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Overview

ConnectOS partnered with J2 Group to deploy a fully managed Australian SDR team, replacing an underperforming pay-per-appointment model that was delivering low-quality, cold leads. J2’s managed SDR program transformed ConnectOS’s pipeline from inconsistent appointments to a steady flow of high-quality, sales-ready meetings.

The Challenge

ConnectOS had two key growth objectives:

Scale outbound pipeline with consistent, high-quality meetings
Replace an underperforming pay-per-appointment agency delivering cold, disinterested leads

Prior to working with J2 Group, ConnectOS relied on an external appointment-setting agency. The results were poor — low appointment volume and prospects who had no genuine interest in the service. This created several challenges:

Low volume of meetings booked per month
Poor lead quality — cold prospects with no buying intent
Wasted sales time following up unqualified leads
No control over outreach strategy or messaging

ConnectOS needed a managed SDR solution that would deliver consistent, qualified pipeline at scale.

Our Approach

J2 Group deployed a dedicated, fully managed SDR team for ConnectOS, designed to replace their failing appointment model with a structured outbound engine.

The strategy focused on:

Building a deep understanding of ConnectOS's business, IT heritage, and unique value proposition
Deploying trained SDRs with personalised, targeted outreach sequences
Developing highly relevant prospect lists matched to ConnectOS's ideal customer profile
Managing the full outbound process end-to-end — from data build to qualified meeting handoff

The Results

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"Great team of people who drive amazing outcomes. They have transformed my sales pipeline to be permanently full. I'm a very happy customer."

Steve Evans

CEO, ConnectOS

Client Outcome

ConnectOS went from a handful of poor-quality appointments per month to 5–10 qualified meetings per week. The partnership delivered a 1300% ROI in the first year, and ConnectOS has since scaled into new global markets.