J2’s in-house database team builds precise prospect data matched to your ICP, then runs coordinated email and LinkedIn sequences to generate qualified conversations with your priority accounts.
You get the meetings — we build the data, craft the messaging, and run the outreach.
When your sales team needs qualified conversations with specific types of accounts, generic outreach doesn’t cut it. J2’s account based marketing program combines precise data targeting with coordinated email and LinkedIn sequences — so every touchpoint is relevant, personalised, and designed to generate a response from the right people.
J2’s in-house database team uses a suite of specialist tools to build exact-match prospect lists for your ICP — verified contacts at the companies you want to reach, in the roles
that matter.
Personalised, multi-step email campaigns crafted for each account segment. Every message is tailored to the recipient’s role, industry, and business context — not templated bulk outreach.
LinkedIn messaging runs alongside email sequences to create multiple touchpoints with the same prospect. When they see your name
in their inbox and their LinkedIn, you’re no
longer a stranger.
Live reporting on open rates, response rates, leads generated, and pipeline impact so your leadership team knows exactly what’s working and where to double down.
We define your ideal customer profile, target industries, job titles, and account criteria to ensure every prospect on your list is someone worth reaching.
J2’s database team builds a verified, ICP-matched prospect list using a suite of specialist data tools. Every contact is validated before any outreach begins.
We craft personalised email and LinkedIn messaging tailored to each account segment. Every sequence is structured to build relevance across multiple touchpoints.
Coordinated email and LinkedIn sequences launch simultaneously, creating multiple touchpoints with each prospect across both channels for maximum engagement.
We monitor engagement, optimise messaging based on response data, and deliver qualified leads directly into your pipeline — with ongoing reporting and continuous improvement.
This is right for you if…
How the J2 operating model performs for account based marketing programs.
GoCardless partnered with J2 Group to solve a critical pipeline challenge — their internal SDR was struggling to identify right-fit prospects and craft messaging that resonated. J2 Group deployed targeted prospect lists and authentic, optimised outreach copy that influenced nearly $1 million in GoCardless’s ANZ pipeline from the very first campaign.
“The world-class combination of targeted lists and authentic, optimized copy influenced nearly $1 million in GoCardless’ pipeline – just from their first campaign.”
Emily Shurey
Marketing Manager ANZ at GoCardless
“Great team of people who drive amazing outcomes. They have transformed my sales pipeline to
be permanently full. I’m a very
happy customer.”
Steve Evans
CEO ConnectOS
“Within six months we had scaled to a team of ten. J2 made it easy. We didn’t have to recruit, train, or manage any of it. The pipeline just kept growing.”
Amelia Ropé
Group Account Director Davidson Branding
An account based marketing program targets specific companies and decision-makers that match your ideal customer profile, rather than casting a wide net. J2 builds a verified prospect database matched to your ICP, then runs coordinated email and LinkedIn sequences designed to generate qualified conversations with the accounts that matter most to your business. Every touchpoint is personalised to the recipient’s role, industry, and business context.
J2 has an in-house database team that uses a suite of specialist data tools to build precise, ICP-matched prospect lists. We identify the right companies, find the right contacts within those companies, and verify every record before any outreach begins. You’re not buying a generic list — your database is built from scratch for your specific market, industry, and target buyer.
Our ABM programs run across two core channels: personalised email sequences and coordinated LinkedIn outreach. These channels run simultaneously so your prospects receive multiple touchpoints from different angles. When someone sees a personalised email in their inbox and a relevant LinkedIn message from the same company, it builds familiarity and trust faster than any single channel can achieve alone.
An SDR program puts dedicated sales development representatives on your account — people who call, email, and work your pipeline full-time. An ABM program focuses on the data, messaging, and multi-channel sequencing rather than dedicated headcount. ABM is ideal when you need qualified conversations generated from precise targeting and personalised outreach, without deploying a full SDR team. For businesses that need both, the two services complement each other.
From kick-off to first outreach typically takes two to three weeks. During that period, J2 defines your ICP with you, builds and verifies your prospect database, crafts all messaging and sequences, and aligns on KPIs and reporting. By the end of the setup period, coordinated email and LinkedIn outreach is live and generating engagement.
Performance is measured against agreed KPIs — typically open rates, response rates, qualified leads generated, and pipeline impact. Your leadership team gets full visibility through live reporting and regular reviews. We also track engagement signals across both email and LinkedIn to continuously optimise messaging and targeting throughout the campaign.
