Case - GoCardless

Case Study

"The world-class combination of targeted lists and authentic, optimized copy influenced nearly $1 million in GoCardless' pipeline — just from their first campaign."

Emily Shurey

Marketing Manager ANZ, GoCardless

Leads
Generated

0 +

Avg. Leads /
Month

Pipeline
Influenced

$ 0 M+

Overview

GoCardless partnered with J2 Group to solve a critical pipeline challenge — their internal SDR
was struggling to identify right-fit prospects and craft messaging that resonated.

J2 Group deployed targeted prospect lists and authentic, optimised outreach copy that influenced nearly $1 million in GoCardless’s ANZ pipeline from the very first campaign.

The Challenge

GoCardless faced three key pipeline challenges:

Significant time required to identify prospects who were the right fit for their payment solution
Uncertainty around what messaging would resonate with their target market
A single internal SDR handling all outbound activity, unable to meet pipeline targets

With one person managing the entire outbound function, GoCardless couldn’t generate enough qualified leads to fulfil their pipeline needs. They needed a partner who could simplify the process and deliver results at scale

Our Approach

J2 Group took a targeted, copy-led approach designed to cut through the noise in a competitive fintech market.

The strategy focused on:

Building highly targeted prospect lists matched to GoCardless's ideal customer profile
Crafting authentic, personalised outreach copy that resonated with prospects
Simplifying a complicated value proposition into clear, compelling messaging
Scaling outbound activity beyond what a single internal SDR could achieve

The Results

Leads
Generated

0 +

Avg. Leads /
Month

Pipeline
Influenced

$ 0 M+

"The world-class combination of targeted lists and authentic, optimized copy influenced nearly $1 million in GoCardless' pipeline — just from their first campaign."

Emily Shure

Marketing Manager ANZ, GoCardless

Client Outcome

By replacing manual outreach with a structured outbound system, GoCardless established a reliable flow of franchise and referral opportunities.

This gave leadership greater visibility into pipeline growth and allowed the business to focus on national expansion.