Case - Scope

Case Study

"Just the first week of the campaign we have received an extensive amount of potential leads. Just the first week, we have already had a 10% lead conversion and a 60% open rate."

Natasha Kumar

Commercial Business Manager, Scope

Leads
Generated

Avg. Leads /
Month

Overview

Scope (formerly Disability Services Australia) partnered with J2 Group to expand into new industries, build relationships with large corporations, and create employment opportunities for individuals with disabilities.

J2 Group built a highly personalised database and outreach strategy that delivered quality leads from major Australian brands.

The Challenge

Scope had two key growth objectives:

Grow the range of industries they work across to create more employment opportunities
Build trusting relationships with large corporations for long-term partnerships

Previously, Scope built its sales pipeline through manual outreach and traditional strategies, which proved time-consuming and delivered inconsistent results. This created several challenges:

Limited reach into new industry verticals
Time-intensive manual prospecting
Inconsistent pipeline of corporate partnerships
Difficulty accessing decision-makers at large organisations

Scope needed a structured, scalable approach to corporate business development.

Our Approach

J2 Group developed a targeted outbound strategy built around Scope’s unique value proposition
and ideal industry targets.

The strategy focused on:

Identifying the brand identity and values of the target market
Building a highly personalised database of prospective corporate clients
Implementing authentic, non-generic outreach strategies
Creating consistent conversations with decision-makers at target organisations

The Results

Leads
Generated

Avg. Leads /
Month

"Just the first week of the campaign we have received an extensive amount of potential leads. Just the first week, we have already had a 10% lead conversion and a 60% open rate."

Natasha Kumar

Commercial Business Manager, Scope

Client Outcome

By replacing manual outreach with a structured outbound system, Scope established a reliable flow of franchise and referral opportunities.

This gave leadership greater visibility into pipeline growth and allowed the business to focus on national expansion.