Simon, the founder of Retail Accelerator came to J2 Group with the goal of building a sales pipeline of prospective ideal clients.
Before J2 Group, Retail Accelerator was building their sales pipeline through manual & traditional cold outreach strategies, that proved to be time consuming and unpredictable.
J2 Group was able to identify over 30K e-commerce stores that fitt Retail Accelerators ideal client DNA, and then build this as a highly targeted database with decision makers contact details. This not only saved a huge amount of time, but also represented a huge opportunity to begin converting this database into clients.
Personal & Non ‘Salesy’
J2 Group then created a highly personalised and non generic approach, with the use of imagery in our messaging & creative which converted at a very effective rate.
After achieving an ROI relatively quickly, the plan moving forward is to keep growing Retail Accelerators client base and scaling our strategies to deliver long term and sustainable increase in client base.