Marquee Leads Produced:
Retail Innovation was looking for a lead generation agency that fit their brand identity, understood their business and knew the right strategy to deliver leads for their organisation.
Before J2 Group, Retail Innovation garnered leads through events, conferences and networking, all proving incredibly valuable however timely & inconsistent. The goal of an external lead generation team, was to build sales pipeline simultaneously to their other valuable strategies, ensuring consistent prospective client opportunities.
J2 Group listened to the clients ideal customer requirements and was then able to generate multiple highly targeted databases in a range of different vertical industries. This would allow targeting throughout a range of different prospects, as well as identify the industries that were responding best to the clients value proposition.
Through personalised messaging that spoke to their prospects authentically and addressed their pain points, J2 Group was able to build a strategy that has delivered quality leads such as Bunnings, Salvation Army, Australia Post, Forty Winks, Anaconda & Booktopia to name a few.
The plan moving forward is to keep expanding the industries that have worked most effectively and continue to build a quality pipeline of ideal leads for Retail innovation. We are excited for the future together!
J2 Group listened to the client’s ideal customer requirements and was then able to generate multiple highly targeted databases in a range of different vertical industries. This would allow targeting throughout a range of different prospects, as well as identify the industries that were responding best to the client’s value proposition.
Through personalised messaging that spoke to their prospects authentically and addressed their pain points, J2 Group was able to build a strategy that has delivered quality leads such as Bunnings, Salvation Army, Australia Post, Forty Winks, Anaconda & Booktopia to name a few.
The plan moving forward is to keep expanding the industries that have worked most effectively and continue to build a quality pipeline of ideal leads for Retail innovation. We are excited about the future together!
We take our customer’s privacy seriously and we will only collect, record, hold, store, disclose, transfer and use your personal information as outlined below. Data protection is a matter of trust and your privacy is important to us.
Links
This privacy statement does not apply to external websites that are linked to J2 Group’s site. J2 Group is not responsible for the privacy practices or content of external websites.
When you link to another site, we recommend you read the privacy statement of that site to familiarise yourself with its privacy policy and practices.
Use of Cookies
J2 Group’s website uses cookies, tracking pixels and similar technologies (collectively, ‘cookies’).
A cookie is a small data file containing certain pieces of information that a website creates when you visit the site. By visiting websites under the control of J2 Group, third-parties (such as Google or AdRoll) may place cookies on your browser or device for the purposes described below.
These cookies may track how and when you use a site, which site you visited immediately before, data about targeted ads served to you, and they may store information about your computer, browser or device (including your IP address or your mobile device type and unique identifier).
Cookies cannot be used to run programs or deliver viruses to your computer.
Reporting
J2 Group uses and shares cookies to facilitate the sampled reporting of demographics and the interests of its site visitors via such services as Google Analytics, social media, and other third-party platforms. These platforms may allow us to collect information such as age, gender and interests to better understand the users that visit our site and identify how we can improve user experience and interaction.
This feature is based on Display Advertising (for example, Google Analytics Demographics and Interest Reporting or Facebook Insights) and the data collected is used to provide better services and more relevant content to our users.
Remarketing
J2 Group may sometimes use third-party cookies, including:
Remarketing with Google Analytics and similar tools to advertise online, including the Google AdWords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Display Network (GDN).
Prospecting, Re-Targeting and Dynamic Creative using cookies by third-party vendors to deliver targeted advertising to you when you visit third-party websites, including:
Adroll
LinkedIn
Snapchat
Taboola
Facebook
Google
We, and third-party vendors, use first-party cookies (such as the Google Analytics and AdRoll cookie) and third-party cookies (such as the DoubleClick cookie) to:
– Inform, optimise, and serve ads to you on relevant websites on the GDN and elsewhere, based on your past visits to our website; and
– Find out how ad impressions, ad services, and your interactions with these ad impressions and ad services are related to visits to our site.
J2 Group respects your privacy and does not collect identifiable information by using third-party remarketing services provided by companies such as Google and AdRoll. Users may choose to opt-out of the use of such cookies.
Opt out
You can view Google’s Privacy & Terms here. You can opt-out of Google Analytics for Display Advertising and customise GDN ads using the Ads Preferences Manager or by downloading the Google Analytics Opt-out Browser Add-on.
You can manage your preferences on other platforms by reviewing their privacy and security policies and settings, and can opt-out of other third-party vendors’ use of cookies by visiting:
– the NAI website opt-out page or
– the DAA opt-out page or,
– for EU users, the EDAA opt-out page
Use of site visit data
J2 Group’s website collects site visit data to better understand general user trends at an aggregate level and improve web performance, web services, and website maintenance.
To the extent that site visit data could make you identifiable, J2 Group will not attempt to identify individuals from the records the server automatically generates, unless required to do so as part of an internal investigation or for a law enforcement-related purpose, and then, only in compliance with the Privacy Laws and GDPR as applicable.
J2 Group may also use site visit information for security audits to protect against threats from hackers, and for other law enforcement and security purposes.
Disclosure of site visit data
J2 Group will not disclose any personal information collected as part of your site visit to a third-party without your consent, unless we are required or authorised to do so by law. As part of an investigation into suspected unlawful or improper activity, a law enforcement agency or government agency may exercise its legal authority to inspect the web server’s records (for example, in relation to hacking or abusive messages).
Security of your personal information
J2 Group and its employees have a legislative obligation to protect your personal information by taking all reasonable steps to ensure the that the information we hold is protected from misuse, loss unauthorised access, modification or disclosure. Specifically, access to systems, applications and the collected data is restricted to authorised personnel only.
In addition, any personal information collected and used to identify user trends (such as IP addresses) is aggregated and made anonymous during report generation.
Access and Correction
You may request access to, or correction of, your personal information held by J2 Group, or exercise data subject rights under the GDPR if applicable, by contacting info@j2group.co.au.
To access documents containing your personal information which are held by J2 Group, please contact info@j2group.com.au.
Updates to this privacy statement
We may occasionally make changes to this Privacy Statement, particularly where there are changes in relevant laws or where we adopt new working practices. We encourage you to regularly review this statement for any updates. The most recent substantive changes were made on 06 July 2020.
