Retail Innovation was looking for a lead generation agency that fit their brand identity, understood their business and knew the right strategy to deliver leads for their organisation.
Before J2 Group, Retail Innovation garnered leads through events, conferences and networking, all proving incredibly valuable however timely & inconsistent. The goal of an external lead generation team, was to build sales pipeline simultaneously to their other valuable strategies, ensuring consistent prospective client opportunities.
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The DNA
J2 Group listened to the clients ideal customer requirements and was then able to generate multiple highly targeted databases in a range of different vertical industries. This would allow targeting throughout a range of different prospects, as well as identify the industries that were responding best to the clients value proposition.
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Personal & Non ‘Salesy’
Through personalised messaging that spoke to their prospects authentically and addressed their pain points, J2 Group was able to build a strategy that has delivered quality leads such as Bunnings, Salvation Army, Australia Post, Forty Winks, Anaconda & Booktopia to name a few.
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The Future
The plan moving forward is to keep expanding the industries that have worked most effectively and continue to build a quality pipeline of ideal leads for Retail innovation. We are excited for the future together!
